Lottery Second Chance Summer

Agency: Proximity BBDO
Client: Illinois Lottery
Role: Art Director, Flash Developer

Concepted and created several interactive pieces during the Illinois Lottery’s seasonal second chance campaign. Pieces included a ticket entry microsite, an experience driven Paper Vision promotional microsite, as well as multiple waves of rich banner ads and additional media buys.

Dreams (such as a boat) were being rendered in 3d to look as if the boat were made out of lottery tickets. Since the artwork was not ready for the initial media buy campaign, it was divided into two phases. The first phase was a simple treatment of a scatter of lottery tickets. The second phase used the more stylized 3d rendered artwork.







Paper Vision website that allows the user to navigate in 3D space. They can interact with objects in the scenes that allow them to either read other peoples dreams or to post one of their own. Twitter connectivity was added to allow people to also add their dream and a link back to this site on their Twitter page.




Ticket Entry Microsite



Twitter Page (Phase 1)



Metromix Media Buy (Phase 1)



Rich Media Banner Ads (Phase 2)



Rich Media Banner Ads (Phase 2)



Metromix Media Buy (Phase 2)